EWIG, meaning forever in German is an online fashion platform that dwells on a timeless fashion appeal with the focus on gender neutral androgynous style of clothing. The style is minimalistic but with some fun accents.
Key Drivers:
Trust - Unlike platforms that have meagre payment options, we let you pick from the many popular ones.
Timeless styles - To help you build a wardrobe that is not dependent on passing trends
Fun - Shopping online does not have to be a taxing job. You don’t have to browse through 100s of redundant results to find one thing you’d love. We handpick styles that are classic and put them into a simple to use navigation system.
Information - Easy decision making is based on easy information flow; such as, clear sizing charts, material information and care instructions and other key details about the product.
Logo
ewig has a logo in Avenir to reflect its simple vibe but the twisted g adds a fun spirit. The main logo uses black or white color with a hint of pale pink. Other logos can be used for marketing purposes. The brand also has a character logo for social media platforms and editorials. The character is build using letters from the word ewig and is a fun representation of an imaginary fashion ambassador for brand ewig.
